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Online Merchandising Coordinator

3 weeks ago

City of Greater Geelong, Australia Dr. Martens Full time
About the Job

We're looking for an Online Merchandising Coordinator to join our Dr. Martens Australia/New Zealand team. As a key member of our e-commerce department, you'll be responsible for managing and maintaining our online product offerings, ensuring a seamless customer experience.

  • Key Responsibilities:
  • Manage product catalogs, ensuring accurate and up-to-date product information.
  • Develop and execute online merchandising strategies to drive sales and improve brand visibility.
  • Collaborate with cross-functional teams to align digital marketing initiatives with business objectives.
  • Monitor and analyze sales trends, adjusting product placement and promotional activities accordingly.

Content Creation:

  • Develop compelling product descriptions and related content, aligning with brand voice and tone.
  • Collaborate with the content marketing team to develop engaging blog posts, social media content, and email campaigns.
  • Ensure consistency across all digital channels, maintaining brand integrity.

Tech Skills:

  • Proficient in AP21 and V lookup techniques, with experience in Microsoft Excel.
  • Familiarity with Google Analytics and SEO best practices.
  • Strong analytical skills, with ability to interpret data and make informed decisions.