Performance Marketing Coordinator
7 days ago
We are seeking a talented Digital Marketing Manager to join our team at Hunter Douglas Inc.
About the RoleThe successful candidate will be responsible for developing and executing comprehensive digital marketing strategies aligned with business objectives and brand positioning.
They will also be responsible for identifying and evaluating new lead generation channels and tactics to expand the reach and effectiveness of lead generation efforts.
The ideal candidate will have a strong background in digital marketing, website management, and analytics, as well as experience working with digital media agencies and marketing automation platforms.
Responsibilities- Develop and execute comprehensive digital marketing strategies aligned with business objectives and brand positioning.
- Identify and evaluate new lead generation channels and tactics to expand the reach and effectiveness of lead generation efforts.
- Partner and engage with digital media agency to develop and execute lead acquisition strategy across all digital channels (SEM, SEO, video, display and social) to meet business targets.
- Implement technical SEO best practices, including optimisation of website structure to ensure functionality/user experience, code, sitemaps, page speed and performance.
- Proactively implement test & learn strategies to improve user experience and acquisition metrics.
- Maximise potential of customer interactions in digital environment across all brands/channels.
- Collaborate closely with internal teams and external partners to foster innovative digital solutions and execute key marketing strategic initiatives.
- Compile and distribute digital analytics including Google Analytics reports and DOMO Analytics.
- Degree in Marketing, Digital Marketing, Communications, or similar.
- 5+ years experience in digital marketing, website management, within the interior design industry and/or B2B dealer network is a bonus.
- Genuinely passionate about data and analytics.
- Highly skilled and experienced in web analytics and knowledge of the digital ecosystem.
- Knowledge in analytics, tag management and visualisation tools including Google Analytics/GA4, Google Tag Manager and Looker Studio (experience with DOMO advantageous).
- Advanced knowledge of Meta and other social media platforms, Wix and more advanced Content Management Systems (experience with Kentico advantageous), Google My Business and SEO/SEM strategies.
- Understanding of Marketing Automation platforms (experience with Eloqua advantageous).
- Technical skills including basic HTML/CSS and Advanced Excel.
- Be well versed in performance marketing, conversion and lead generation.
- People management for at least 2-3 years.
- Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively.
- Exceptional communication and collaboration skills, with demonstrated ability to work cross functionally and influence stakeholders at all levels.
- Hybrid work arrangement with 3 days in the office and 2 days WFH.
- Company culture that prioritises internal development and professional growth.
- Social Club.
- Vacation Care.
- On-site parking.
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