Digital Marketing Specialist
2 months ago
NOVONIX is a leading battery technology company that is revolutionizing the global lithium-ion battery industry with innovative, sustainable technologies, high-performance materials, and more efficient production methods.
Job SummaryWe are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for managing our digital presence, including our website and social media platforms, optimizing our SEO strategies, and executing targeted digital campaigns.
Key Responsibilities- Oversee the day-to-day management and updates of the NOVONIX website and social media platforms.
- Develop and implement social media strategies, including paid, to enhance brand presence and engage target audiences.
- Ensure all content is on-brand, consistent in style, and optimized for SEO.
- Conduct keyword research, optimize website content, and implement best practices to improve organic search rankings.
- Monitor and analyze website performance using tools like Google Analytics to drive continuous improvement.
- Develop, execute, and manage Google AdWords campaigns to drive traffic, generate leads, and increase brand awareness.
- Create, execute, and analyze email marketing campaigns that align with NOVONIX's goals.
- Monitor and report on the performance of all digital marketing initiatives, including website traffic, conversion rates, and ROI.
- Provide actionable insights based on data to inform and improve marketing strategies.
- Bachelor's degree in marketing, communications, or a related field.
- 3-5 years of experience in digital marketing, preferably in a B2B environment.
- Proficiency in website management, SEO, Google AdWords, and social media platforms.
- Strong analytical skills and experience in digital analytics tools (e.g., Google Analytics).
- Experience with email marketing platforms and CRM systems.
- Excellent communication and project management skills.
- Strong attention to detail.
- Ability to work independently and manage multiple projects simultaneously.
- A highly motivated self-starter who takes initiative.
- Well organized and invested in the details.
- Resourceful when it comes to solving problems.
- A critical thinker able to manage complex information.
- Savvy with social media.
- Strategic.
- Experience in the energy or manufacturing sectors and/or B2B.
- Experience working with external agencies.
- Knowledge of content management systems (i.e. WordPress CMS).
- Experience with Salesforce, Hubspot, and/or SproutSocial.
At NOVONIX, we cherish the value that diversity brings and believe that it makes our teams stronger and better able to serve our industry. We're committing ourselves to inclusivity by building a company that embraces different backgrounds, perspectives, and skills.
If you see a job posting you believe you would excel at, but don't meet 100% of the qualifications, we'd still love to hear from you. Just make sure to include a cover letter and explain why you'd be a great fit for the job. As an equal opportunity employer, we want to make sure everyone gets a fair chance.