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Marketing and Growth Specialist
3 weeks ago
Job Title: Marketing and Growth Specialist
About the Role:
We are seeking a skilled Marketing and Growth Specialist to join our team. As a Category Marketing Specialist, you will drive growth for a specific product category by developing and executing strategic, multi-channel marketing plans that fuel customer engagement and sales growth.
- Develop integrated marketing plans tailored to the growth drivers of your assigned category.
- Create high-impact content across digital, social, print, email, and event channels to support category and product promotion.
- Collaborate with design and digital teams to launch multi-channel campaigns using platforms like SEO, SEM, and social media.
- Support sales enablement by producing product marketing assets, white papers, case studies, webinars, and technical content.
- Track and optimize campaign performance, applying data-driven insights to improve ROI.
- Manage campaign budgets, forecast monthly spend, and ensure accurate and timely reporting.
About You:
To be successful in this role, you will need:
- 3+ years of marketing experience, ideally within construction, infrastructure, or a related B2B environment.
- Experience in category, product, or trade marketing roles, with proven campaign execution skills.
- Excellent project management skills and the ability to coordinate multiple stakeholders.
- Confident content creator with strong written and verbal communication skills.
- Proficiency in Microsoft Office; experience with Adobe Creative Suite is a plus.
Benefits:
This is a fantastic opportunity to step into a growing, values-driven business that empowers its people and celebrates innovation. You'll enjoy autonomy, variety, and the chance to make a real impact in a collaborative, forward-thinking environment.