Business Development Marketing Manager
1 week ago
We are seeking a Marketing and Communications Officer to assist in the implementation of our City's Brand Strategy. As part of our team, you will work closely with the Coordinator Marketing and Communications and Graphic Designer to identify opportunities, develop communications material, graphic design, ordering stock and managing the rollover of materials to the City's updated style guide.
Main Responsibilities:
- In conjunction with the Coordinator Marketing and Communications and Graphic Designer, implement the City's Brand Strategy including identifying opportunities, developing communications material, graphic design, ordering stock and managing the rollover of materials to the City's updated style guide.
- Undertake graphic design work as required for the production of marketing collateral such as adverts, flyers and digital marketing material.
- Assist the Coordinator Marketing and Communications with the on-going development, implementation and management of the City's website and other electronic communication tools including social media campaigns to ensure that the City's online presence remains relevant and up to date.
- Provide internal advice and guidance on brand initiatives including future trends and developments, to ensure the City supports the brand strategy.
- Assist the Coordinator Marketing and Communications with ongoing monitoring and regular audits, to ensure corporate communications adhere to the guidelines of the City's Style Guide and appropriate policies and guidelines.
- In conjunction with the Coordinator Marketing and Communications, monitor all public digital and social media relevant to the City ensuring that appropriate action is taken to inform relevant officers of any issues or breaches of the City's Style Guide and appropriate policies and guidelines.
- Monitor and manage the effectiveness of the City's communication tools and channels, to ensure a consistent style and standard is maintained, referring any issues to the Coordinator Marketing and Communications.
We are looking for someone who possesses, or has significant progress towards, a relevant qualification in graphic design, communications, marketing, journalism, media studies or related discipline.
You should have proven experience implementing brand or communication strategies.
A strong understanding of graphic design principles and practices is essential.
Familiarity with video editing software such as Premier Pro, Afteraffects, Audition is desirable.
Experience with Content Management Systems platforms is also desirable.
You must be able to effectively prioritize multiple projects and coordinate conflicting priorities to meet strict deadlines and organizational objectives.
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