Customer Lifecycle Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia CMC Markets Full time
About the Role

We are seeking a highly skilled Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team at CMC Markets. As a key member of our team, you will play a critical role in shaping and optimizing our customer strategy across the Australia and New Zealand markets.

Key Responsibilities
  • Work closely with the Lifecycle & Content team to assist in the delivery of the CMC Markets lifecycle strategy for both CFD ANZ and CMC Invest clients.
  • Effectively manage lifecycle/CRM campaigns end-to-end using below-the-line channels including email, SMS, platform and push notifications.
  • Develop advanced client journeys within the Braze marketing system using sophisticated segmentation, multiple communications, event triggers and reporting.
  • Support the broader Marketing team, as well as other key business units such as Business Operations, Compliance & Legal teams, in executing streamlined customer-centric product, operational and legal communications.
  • Identify opportunities to segment clients and deliver highly-personalised communications to the right person, at the right time with customer-centric best practices and data-driven insights.
  • Conduct regular campaign A/B and control group testing to optimise campaign performance.
  • Report on the performance of campaigns to key internal stakeholders and suggest improvements.
  • Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
  • Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies.
Requirements
  • Approx. 2 years in a similar CRM/Lifecycle/Direct marketing role.
  • Tertiary qualification in Marketing, Business IT or a related field of study.
  • Previous experience using marketing systems e.g. Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo as an advanced user.
  • Some experience implementing dynamic content scripting e.g. AMPscript, Liquid.
  • Advanced knowledge of Excel.
  • Project management and organisational skills.
  • Ability to communicate throughout all levels of an organisation both technical and non-technical.
What We Offer
  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts and enjoy various resources to enhance your physical & mental wellbeing.
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).
  • Social Club, LinkedIn Learning and more.

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work. We don't just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.

  • Customer Lifecycle Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia CMC Markets Full time

    About CMC MarketsCMC Markets is a leading global financial services company, providing online trading and investment services to clients worldwide. Our vision is to deliver the ultimate online trading experience, empowering individuals to achieve their financial goals.Our CultureWe're a dynamic and rapidly growing business, investing heavily in digital...

  • Customer Lifecycle Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Singtel Full time

    About the RoleWe are seeking a highly skilled Customer Lifecycle Strategist to join our team at Singtel. As a key member of our organization, you will be responsible for developing and driving initiatives that leverage insights to identify and capitalize on opportunities within our prospect and customer base.Your Key ResponsibilitiesDesign and develop...

  • Customer Lifecycle Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Optus Full time

    Why Optus? We are a business driven by innovation, customer-centricity, and a team of talented professionals. We don't wait for opportunities to come to us, we create our own path through strategic partnerships, market analysis, and investment in cutting-edge technology. The Customer Lifecycle Strategist is responsible for developing and executing...

  • Customer Lifecycle Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia eFinancialCareers Ltd. Full time

    About the RoleThis is a permanent opportunity for a Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team, based in our Sydney office. The role will work alongside our Growth and Product Marketing teams as well as local marketing and distribution teams.Key ResponsibilitiesWork closely with the Lifecycle & Content team to assist in the...

  • Customer Lifecycle Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia CMC Markets Full time

    About the RoleWe are seeking a highly skilled Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team at CMC Markets. As a key member of our team, you will play a crucial role in shaping and optimizing our customer strategy across the Australia and New Zealand markets.Key ResponsibilitiesWork closely with the Lifecycle & Content team to...

  • Customer Lifecycle Marketing Strategist

    1 week ago

    Sydney, New South Wales, Australia CMC Markets Full time

    About CMC MarketsCMC Markets is a global leader in CFD trading and share investing, with a vision to provide the ultimate online trading experience for everyone to achieve their financial potential.Job SummaryWe are seeking a highly skilled Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team in Sydney. As a key member of our team,...

  • Customer Lifecycle Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia CMC Markets Asia Pacific Pty Ltd Full time

    About the RoleWe are seeking a highly skilled Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team at CMC Markets Asia Pacific Pty Ltd. This is a permanent opportunity based in our Sydney office.The successful candidate will work closely with our Growth and Product Marketing teams, as well as local marketing and distribution teams, to...

  • Customer Lifecycle Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia CMC Markets Full time

    About CMC MarketsCMC Markets is a leading global financial services company that provides online trading and investment services to individuals and institutions. Our vision is to deliver the ultimate online trading experience, empowering our clients to achieve their financial goals.Our TeamWe are a dynamic and rapidly growing team, investing heavily in...

  • Customer Lifecycle Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia eFinancialCareers Ltd. Full time

    About the RoleWe are seeking a highly skilled Customer Lifecycle Marketing Specialist to join our team at eFinancialCareers Ltd. This is a permanent opportunity for a talented individual to work alongside our Growth and Product Marketing teams, as well as local marketing and distribution teams.Key ResponsibilitiesWork closely with the Lifecycle & Content...

  • Digital Marketing Strategist

    3 days ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Digital Strategist RoleWe are seeking a highly skilled Digital Strategist to join our team at Online Marketing Gurus. As a Digital Strategist, you will be responsible for developing and implementing digital marketing strategies that drive business growth and revenue.Key Responsibilities:Conduct in-depth audits of prospective clients' digital marketing...

  • Customer Engagement Lifecycle Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Singtel Full time

    Why Singtel? At Singtel, we thrive on optimism, a steadfast commitment to our customers, and a remarkable team of individuals. We are actively shaping our future through innovative technology, strategic investments, and a pioneering spirit. The Customer Engagement Lifecycle Strategist plays a crucial role in crafting and executing initiatives that...

  • Customer Engagement Lifecycle Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Singtel Full time

    Why Singtel? At Singtel, we thrive on optimism, a steadfast commitment to our customers, and a team of exceptional individuals. Our mission is to shape the future through innovation, technology, and strategic investments. We embody the spirit of a challenger brand, always seeking to redefine the landscape. The Customer Engagement Lifecycle Strategist...

  • Customer Engagement Lifecycle Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Singtel Full time

    Why Singtel? At Singtel, we thrive on optimism, a steadfast commitment to our customers, and a remarkable team of individuals. We embody the spirit of innovation, actively shaping our future through cutting-edge technology and strategic investments. The Customer Engagement Lifecycle Strategist plays a pivotal role in crafting and executing...

  • Customer Engagement Lifecycle Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Singtel Full time

    Why Singtel? At Singtel, we thrive on optimism, a steadfast commitment to our customers, and a remarkable team of individuals. Our mission is to shape the future through innovation, technology, and strategic investments. We embody the spirit of a challenger brand, always pushing boundaries. The Customer Engagement Lifecycle Strategist plays a pivotal...

  • Digital Marketing Strategist

    1 week ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    {"title": "Digital Marketing Strategist", "description": "Role OverviewWe are seeking a highly skilled Digital Marketing Strategist to join our team at Online Marketing Gurus. As a key member of our team, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.Key ResponsibilitiesConduct...

  • Customer Lifecycle Strategist

    1 week ago

    Sydney, New South Wales, Australia Singtel Full time

    {"title": "Customer Lifecycle Manager", "description": "Unlock Customer PotentialWe're seeking a seasoned professional to drive customer lifecycle initiatives that leverage insights to identify and capitalize on opportunities within our prospect and customer base.Your Key Responsibilities:Develop and drive comprehensive frameworks, including associated...

  • Customer Lifecycle Strategist

    3 days ago

    Sydney, New South Wales, Australia Singtel Group Full time

    About the RoleWe are seeking a highly skilled Customer Lifecycle Manager to join our team at Optus. As a key member of our organization, you will be responsible for developing and driving initiatives that leverage insights to identify and capitalize on opportunities within our prospect and customer base.Key ResponsibilitiesDesign and develop comprehensive...

  • Digital Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Online Marketing Gurus. As a Paid Advertising Specialist, you will be responsible for developing and executing paid digital strategies for our clients across various channels.Key ResponsibilitiesDevelop and implement paid digital strategies for key channel clients,...

  • Customer Marketing Digital Strategist

    1 week ago

    Sydney, New South Wales, Australia Hudson Australia Full time

    {"title": "Customer Marketing Digital Strategist", "content": "Drive Customer Engagement with Innovative Marketing StrategiesAt Hudson Australia, we're seeking a talented Customer Marketing Digital Strategist to join our team. As a key member of our Digital Adoption squad, you'll play a crucial role in shaping the future of customer engagement through...

  • Customer Lifecycle Strategist

    3 days ago

    Sydney, New South Wales, Australia Singtel Full time

    Customer Lifecycle ManagerAbout the RoleWe are seeking a highly skilled Customer Lifecycle Manager to join our team. As a key member of our customer success team, you will be responsible for developing and driving initiatives that leverage insights to identify and capitalize on opportunities within our prospect and customer base.Your Key...