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Digital Marketing Strategist

1 week ago

Melbourne, Victoria, Australia Linktree group Full time

Role Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team. As a Paid Search Campaign Manager, you will be responsible for developing and executing global paid search strategies across platforms such as Google Ads and Microsoft Advertising.

About the Role

  • Develop and execute global paid search strategies to drive customer acquisition and improve brand visibility.
  • Manage complex campaigns across multiple search platforms, ensuring optimal performance and return on ad spend.
  • Collaborate closely with cross-functional teams to align paid search initiatives with broader marketing goals.
  • Stay ahead of industry trends, tools, and best practices in paid search advertising to continuously improve results.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in paid search, with a proven track record of driving measurable results.
  • Expertise in platforms such as Google Ads, Microsoft Advertising, and GA4.
  • Strong analytical skills with experience using tools like Looker Studio for performance reporting.