Senior Marketing Director

2 days ago


Melbourne, Victoria, Australia beBeeMarketing Full time $160,000 - $200,000
Job Title: Senior Marketing Director

The role of the Senior Marketing Director plays a crucial part in developing and executing comprehensive marketing strategies year-round, including the annual festival campaign.

Key Responsibilities:
  • Develop and deliver effective marketing plans to enhance the organization's brand identity, reputation, and positioning.
  • Drive the execution of the festival and schools program marketing strategy.
  • Oversee the development and implementation of the organization's brand guidelines.
  • Monitor and optimize the organization's website and digital channels.
Partnerships:
  • Collaborate with senior stakeholders to drive partnerships and leverage marketing opportunities with partners and sponsors.
  • Manage marketing relationships with external agencies, media partners, and other key stakeholders.
Marketing and Communications:
  • Design and implement integrated cross-platform marketing campaigns that engage and develop audiences.
  • Oversee all marketing and digital content, ensuring consistent messaging.
Campaign Management:
  • Lead on the design delivery of marketing materials, including the festival brand identity, program guide, and website.
  • Oversee festival and schools campaigns to ensure box office targets are met.

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