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2 months ago
Cochlear, a global leader in implantable hearing solutions, is seeking a Digital Analytics Specialist to join our Marketing Technology and Analytics team. Based in our Macquarie University Campus office, you will play a pivotal role in tracking and analyzing digital campaigns and experiences across various channels.
Key Responsibilities- Maintain and enhance Cochlear's digital analytics framework and reporting infrastructure.
- Develop and visualize performance metrics to drive optimization of digital marketing campaigns and user engagement.
- Ensure compliance with data privacy and IT security standards across digital marketing and analytics activities.
- Manage and extend digital tracking infrastructure using tools like Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker.
- Collaborate with cross-functional teams, including product and consumer marketing, digital marketing, user experience, IT/web development, and external agencies, to support digital analytics needs.
- Bachelor's degree in Marketing, Business, Quantitative Analytics, or a relevant discipline.
- 3-4 years digital experience within a digital business, ecommerce, digital start up, agency or client side - within digital analytics team
- Extensive knowledge and experience in GA4 suite – Google Analytics, Tag Manager, Looker, A/B testing tools
- Strong analytical skills with a high degree of proficiency in data analysis, strong attention to detail, and ability to draw data-driven insights and recommendations.
- Knowledge of HTML, JavaScript, and web technologies needed to troubleshoot analytics implementation.
- Ability to work effectively both independently and as a member of a global, cross-functional team.
- Ability to navigate and problem-solve complex requirements with a consultative mindset.
- Experience with visualizations and storytelling methods to create dashboards and data analytics reports.
Cochlear is the global market leader in implant hearing solutions. Our mission is to help people hear and be heard. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry's best clinical, research and support networks. That's why more people choose Cochlear than any other hearing implant company.
We want Cochlear to be a place where our people truly enjoy coming to work. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
