Customer Retention Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia Easygo Full time

We are seeking a skilled Customer Retention Marketing Specialist to join our team at Easygo, a prominent service provider to leading brands in the iGaming industry.

Key Responsibilities:

  • Coordinate all Turkish-based communication and content to enhance the customer experience and stages of the customer lifecycle.
  • Recommend and develop optimal plans for the delivery of campaigns, campaign format, and campaign platform to grow profitability, creating action plans and strategies where appropriate.
  • Enhance customer lifetime value, reduce churn, and implement relevant CRM strategy in the Turkish market.
  • Collaborate with the content and marketing teams to identify which offers to promote and when.
  • Work closely with the acquisition team to maximise the growth of campaigns in the relevant market, as well as the company vision to launch into any new markets.
  • Be responsible for researching and sourcing relevant content to communicate with our customer base.
  • Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.

About You:

  • A passionate team player with the ability to work with colleagues across departments.
  • An eye for detail, enhancing the experience of customers through top-line communication.
  • Fluent in Turkish and English, both written and spoken.
  • Experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
  • Detail-oriented and well-organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in.
  • Ability to manage complexity and to progress with several tasks at a time.

What We Offer:

  • A competitive salary of $90,000 - $110,000 per year.
  • A fun office environment with pool tables, table tennis and all your favorite gaming consoles.
  • Daily catered breakfast.
  • Baristas who will make you coffee, tea and fresh juices.
  • EAP access for you and your family.
  • Learning & Development platform with over 9,000 courses.
  • Paid volunteer day.

About Us:

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant. We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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