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Product Positioning Specialist
2 weeks ago
At Dexcom Inc., we're driven by a shared passion for improving human health. Our team is comprised of thousands of ambitious, passionate people worldwide who are committed to serving our customers with integrity, thinking big, and being dependable.
We've already changed millions of lives, and we're just getting started. Our vision extends beyond diabetes to empower people to take control of their health through personalized, actionable insights.
Join our Product & Channel Marketing team as a key contributor to the development of our clinical products. Working closely with the product team and regional teams, you'll shape the brand strategy for our Rx products, G-series and D-series.
Your Key Responsibilities:- Partner with Product Management leads to support long-term and short-term strategic product development plans and roadmaps.
- Lead research workstreams to identify unmet needs and areas of potential.
- Define and implement brand positioning and associated territory (naming, visual identity, etc.) for our clinical products.
- Support strategic planning around Go-To-Market working closely with competitive intelligence, business development, medical, clinical, and the regions.
- Design data and evidence generation plans to support GTM strategies, collaborating across clinical, market access, legal, regulatory, and other functions.