Digital Communications Specialist for SaaS Growth

17 hours ago

Perth, Western Australia Sinch Full time
About Sinch

Sinch is a global business communications company that provides cloud-based solutions for SMS, MMS, Rich Media, Email, Voice and Post. Our software enables companies of all sizes to easily communicate with their customers worldwide.

Job Overview

We are seeking an experienced Digital Communications Specialist to join our Marketing Team in Perth, Australia. As a key member of our team, you will be responsible for building and maintaining marketing journeys for new and existing customers using various tools such as Intercom, Ortto, Salesforce, Revenue.IO, ChurnZero and Vitally.

About the Role

The successful applicant will possess a strong understanding of marketing automation and email marketing platforms, with experience in mapping out and presenting programs/journeys and then implementing them. You will work closely with our VP of Sales and Customer Success Manager to ensure customer lists are highly segmented and targeted, and communication is coordinated with inbound and outbound human meetings and other cadence touch-points.

Main Responsibilities
  • Develop and execute email marketing programs, including segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
  • Work with the marketing team to define KPIs, create reporting, analyse campaign performance and create recommendations to improve campaigns continuously.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and revenue growth.
Requirements

To be successful in this role, you will need:

  • A very strong, demonstrable knowledge and understanding of the mechanics of marketing automation/email marketing platforms (we use Ortto and Intercom, but if you're strong on MailChimp or Pardot et al you'll be fine).
  • Ability to map out and present programs/journeys and then implement them.
  • Experience as an Automations/Email Specialist or similar role.
  • Expert knowledge of database management concepts and best practices.
  • Strong working knowledge of Salesforce a bonus.
  • Superior communication skills, both written and verbal.
  • Highly organised and self-motivated with a sense of urgency.
  • Strong independent project management skills.
  • Capable of handling multiple tasks with competing priorities under minimal supervision.
  • Able to think critically and exercise independent judgment and discretion.
  • Excellent attention to detail.
  • Experience in a SaaS business would be beneficial.
  • HTML knowledge also a bonus.
  • A knowledge of AI platforms that can assist the role also a bonus.
Benefits

We offer a range of benefits to support your career development and well-being, including:

  • A salary of $80,000 - $110,000 per year, depending on experience.
  • A generous parental leave program: 26 weeks salary for primary caregiver and 4 weeks salary for secondary caregiver.
  • A day off for your birthday.
  • A monthly fitness reimbursement allowance.
  • Access to a range of online professional development courses.
  • A free virtual counselling resource through our global Employee Assistance Program.
  • Paid time off to support a volunteer program of your choice.
  • Access to our Reward+ program that offers discounts and deals across retail, entertainment and more.

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