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Marketing Strategy Lead

3 weeks ago

City of Yarra, Australia beBeeCareer Full time

About us:

We're a global biopharma company united by our purpose to make a positive impact on global health.

Our success depends on the skills, talent and passion of our people. We strive to be a workplace where everyone feels inspired, encouraged and challenged to be their best selves.

The role of Marketing Innovation Manager is pivotal in enhancing our marketing capabilities while leading market digital data strategies.

  • Develop and implement marketing capability strategies to enhance the skills and effectiveness of the marketing team.
  • Collaborate with cross-functional teams to ensure alignment and integration of marketing capabilities with overall business objectives.
  • Identify and address skill gaps within the marketing team, and develop training programs and resources to close those gaps, fostering a culture of innovation and continuous improvement.
  • Stay up-to-date with the latest marketing trends, technologies, and best practices, ensuring the team is continuously learning and evolving.
  • Oversee the execution of digital marketing campaigns, ensuring they are aligned with our strategic goals and deliver measurable results.
  • Develop and implement performance metrics to evaluate the effectiveness of marketing initiatives and identify areas for improvement.
  • Lead strategic data partnership strategy with various global or local eCommerce platforms, Data vendors and Technology partners.

You will be a key player in driving our digital transformation and shaping the future of our marketing capabilities.

About you:

The ideal candidate will have a strong background in marketing, with a proven track record of leadership, capability development, and digital transformation.

  • Bachelor's degree in Marketing, Business, or Science.
  • Extensive experience in marketing, with a strong focus on digital marketing and marketing analytics.
  • Proven track record of developing and enhancing marketing capabilities within an organisation.
  • Strong leadership and management skills, with the ability to inspire and motivate a team.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, email marketing, analytics, Google Analytics, or Adobe Analytics.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Experience with econometric modelling (i.e., Multi-Touch Attribution, A/B Testing, etc.).
  • Ability to think strategically and creatively to solve complex problems.
  • Experience in the pharmaceutical or healthcare industry is a plus.

Benefits:

  • A flexible and life-friendly working approach.
  • Being part of a diverse organisation that reflects the communities we work within.
  • Development and progression at a global scale, with international opportunities.
  • 5 Feel Good Days and 1 volunteer day (on top of your annual leave).
  • Option to purchase up to 4 weeks' additional leave per year.
  • Access to discounted health insurance.