Product Marketing Innovation Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $180,000 - $220,000

Transforming Healthcare with Impactful Marketing Strategies

 

Job Description

As a Product Marketing Manager, you will play a pivotal role in shaping how our product connects with the market and our customers. You will sit at the intersection of product, marketing, and customer, helping us define and execute both go-to-market (GTM) and product strategy, translate technical features into compelling customer-facing narratives, and support growth with competitive insights and data-led storytelling.

You'll work closely with product, engineering, sales, and marketing to ensure our messaging is sharp, our product strategy is externally informed, and our GTM materials resonate with clinicians. As part of a lean, high-performing team, you'll also roll up your sleeves to support broader marketing or product initiatives as needed.

 

Key Responsibilities
  • Shape our product strategy using data, market, customer and competitor insights to inform both direction and focus
  • Deliver market positioning and messaging that translates technical features into compelling customer value propositions.
  • Deliver go-to-market strategy and execution for new features and product updates — including launch plans, release comms, and sales enablement.
  • Own competitive and market intelligence — maintain a clear view of the market landscape, identify customer needs and whitespace, and influence product strategy with actionable insights.
  • Create high-quality customer-facing content — pitch decks, landing pages, product one-pagers, onboarding emails, and in-app messaging.
  • Collaborate across teams — partner with product, design, and engineering to refine positioning and deliver smooth launches; work with marketing and customer success to drive adoption, retention, and expansion.
  • Monitor and report on performance — gather and interpret data on messaging effectiveness, feature adoption, and GTM performance to continually improve our approach.
  • Be flexible and hands-on — contribute to broader marketing or product work-streams in line with company priorities.
Requirements
  • 5+ years in product marketing, growth marketing, or a similar role at a B2B SaaS company. Healthcare or AI experience a bonus.
  • Proven ability to craft compelling narratives from complex technical capabilities.
  • Strong market analysis skills and experience influencing product direction with customer and competitive insights.
  • Experience supporting product-led growth (PLG) with high-impact campaigns and in-product messaging.
  • Confident working in a startup or small-team environment: proactive, hands-on, resourceful, and adaptable.
  • Excellent verbal and written communication skills, with a deep sense of user empathy.
  • A builder mindset — you love moving fast, solving problems, and creating clarity from ambiguity.
  • A team-first attitude — collaborative, humble, and committed to collective success.
What We Offer

Join an innovative healthcare company transforming lives through impactful marketing strategies.

We're looking for someone who shares our passion for creating meaningful connections with customers.

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