Communications and Stakeholder Engagement Professional
2 weeks ago
Communications and Engagement Specialist
We are seeking a highly skilled Communications and Engagement Specialist to support the delivery of our communications and engagement activities. This position plays a pivotal role in amplifying our voice across government, industry, and media landscapes.
This role is responsible for the end-to-end coordination of our communication platforms and will provide critical support in the development of high-level corporate materials - including media releases, social media content, member engagement and industry-facing content – as well as providing support for event delivery.
Key Responsibilities:
- Manage the production and quality control of written communications for multiple audiences including media, government, industry stakeholders, and members.
- Oversee media engagement and response coordination, ensuring timely and strategic positioning of our organization as the national peak body for eco and sustainable tourism.
- Manage our digital presence, including social media channels and corporate website, ensuring content is accurate, relevant and engaging.
- Develop and deliver key publications such as the Annual Report, member updates and stakeholder communications.
- Support the planning and delivery of flagship conferences and events, including the Global Sustainable Tourism Summit and other events as required.
- Contribute to the planning, preparation and distribution of strategic communication materials, including government briefs, media releases, policy papers, and stakeholder presentations.
- Contribute to the design and implementation of our communications and engagement strategies in alignment with our corporate plan.
- Oversee the delivery of campaigns including the Green Travel Leader and Hall of Fame programs.
- Maintain current media contacts and stakeholder databases.
- Maintain positive and strategic relationships with key external stakeholders, including media, certified operators, government agencies, and tourism industry bodies.
Selection Criteria:
- A demonstrated passion for sustainable and culturally responsible tourism.
- Very strong written communication skills, with demonstrated experience developing a wide range of materials including corporate material (media releases, annual reports, presentations, briefs) as well as industry and consumer facing EDMs and social media posts.
- Strong experience in media engagement and public relations, including the development of media materials and coordination of responses.
- Demonstrated ability to support delivery of high-impact events aligned with organisational objectives.
- High-level organisational skills and the ability to manage multiple concurrent projects and deadlines with strong attention to detail.
- Experience using digital tools and platforms for content creation, campaign delivery, analytics and reporting.
- Ability to quickly acquire a solid understanding of our business and destination certification programs.
- A minimum of three years' experience working in communications, public relations or a related field.
- Tertiary qualifications in communications, journalism, public relations, tourism, business, or a related field.
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