Marketing Strategist

3 weeks ago

Camberwell, Victoria, Australia coles Full time
About the Role

We are seeking a highly skilled Marketing Planner to join our dynamic Media & Demand Generation team at Coles Liquor Group. As a Marketing Planner, you will be responsible for managing the Local Area Marketing (LAM) media activity for store launches and combat activity.

Key Responsibilities:

  • Develop and implement the overarching LAM strategy by brand and budget to deliver media plans by store
  • Manage tailored local area marketing omni-channel campaigns for store launches
  • Ensure timelines and processes are met for all production requirements
  • Ensure all campaigns are delivered to agreed budget, including ensuring external and internal parties are meeting deadlines

About You

To be successful in this role, you will have:

  • Tertiary qualifications in Advertising, Marketing, or Business
  • End-to-end campaign planning and execution experience
  • Experience briefing media agencies
  • Strong stakeholder management and influencing ability
  • Excellent organisational and prioritisation skills
  • Event management experience will be advantageous
  • Exceptional communication skills and strong project management ability

What We Offer

As a Marketing Planner at Coles Liquor Group, you will have the opportunity to work with a passionate and energetic team, and contribute to the success of our business. We offer a dynamic and supportive work environment, with opportunities for professional growth and development.

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