Regional Marketing Lead

2 days ago

Sydney, New South Wales, Australia beBeeProfessional Full time $190,000 - $220,000
Marketing Professional

We are seeking a highly motivated and results-driven Marketing Manager to lead our regional marketing initiatives across Asia Pacific. The successful candidate will be responsible for planning, directing, and evaluating all marketing initiatives to foster PADI's growth across multiple countries and regions.

The ideal candidate will have significant B2B experience, excellent communication and stakeholder engagement skills, strong commercial acumen, and the ability to work effectively in a dynamic team environment.

  • Develop and execute regionally relevant marketing campaigns to attract new divers and retain existing members.
  • Lead and direct the marketing team, ensuring successful execution of marketing plans and strategies.
  • Collaborate with the global marketing team to harmonize international marketing efforts.
  • Coordinate the execution of marketing programs, strategies, and tactics designed to acquire, engage, and retain members.
  • Manage support for key B2C members to grow the business at Dive store level.
  • Manage requests for marketing support from PADI members.
  • Develop and execute a robust competitive acquisition strategy.
  • Generate business development ideas and program concepts.
  • Oversee planning, organization, and execution of consumer and trade shows.
  • Manage online presence through SEO/SEM, email marketing, and social media.
  • Organize, produce, and maintain PADI merchandise and promotional materials.
  • Ensure brand consistency across all marketing materials and communications.

Key Requirements:

  • Bachelor's degree in Marketing or Communications.
  • 4+ years' experience in marketing with a proven track record ideally in B2B environments.
  • Demonstrated success leading high-performing marketing teams.
  • Excellent communication and stakeholder engagement skills.
  • Strong commercial acumen with a goal-oriented mindset.
  • Self-motivated, energetic, and team-oriented.
  • Excellent IT skills including MS365, Salesforce, and Tableau. Wrike and/or Asana preferred.
  • Thorough understanding of social media platforms.
  • A PADI Instructor and/or Dive Shop Management experience (desirable).
  • Experience working internationally (desirable).
  • Fluent in an Asian language (desirable).

What We Offer:

  • Competitive salary and professional development opportunities.
  • Permanent full-time role with flexible work practices to support work/life balance.
  • Join the global leader in underwater exploration and be part of a purpose-driven organisation who are making a difference to ocean conservation.
  • Opportunity to shape the marketing function and lead growth initiatives.
  • Northern Beaches location - convenient on-site parking and close to public transport.

About Us:

PADI is the largest purpose-driven diving organisation with a global network of 6,600 dive centers and resorts, 128,000 professional members, and over 30 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore, and take meaningful action as Ocean Torchbearers to protect the world beneath the surface.

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