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Strategic Brand Growth Manager
2 weeks ago
The Senior Brand Manager is responsible for leading the development and execution of brand strategies to meet organisational objectives. This role entails driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels.
This position requires collaboration with cross-functional teams to oversee product development, manage promotional initiatives, and provide market data insights.
The successful candidate will have strong leadership and coaching skills, focused on driving results and developing high-performing teams.
Key Responsibilities:
- Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share.
- Conduct and analyse market research to identify consumer trends, competitor activities, and market opportunities.
- Manage the brand budget efficiently, ensuring optimal resource allocation.
- Collaborate with Market Analytics and Business Intelligence (MABI) and Finance to develop forecast models and review them regularly.
- Work cross-functionally with affiliate teams to define local brand strategies and action plans.