Growth Strategist
1 week ago
Job Description:
Panel Growth ManagerWe're seeking a skilled Panel Growth Manager to drive contributor acquisition and engagement strategies to scale our Contributor Network in EMEA. This high-impact role blends strategy and execution, requiring a self-sufficient, proactive, and detail-oriented individual who can focus on leveraging multi-channel campaigns, collaborate with cross-functional teams and stakeholders, build efficient, scalable growth initiatives, and communicate effectively.
The successful candidate will play a pivotal role in achieving our ambitious global growth targets by designing and implementing innovative approaches to drive acquisition, engagement, and retention. They will develop and execute data-driven contributor acquisition strategies to align with demand-side goals in EMEA, own the top-of-funnel initiatives, and optimize the channel mix, leveraging platforms such as Google, Meta, TikTok, LinkedIn, and affiliate networks, as well as localized strategies and messaging tailored to regional audiences.
Key Responsibilities:
- Develop and execute data-driven contributor acquisition strategies to align with demand-side goals in EMEA.
- Own the top-of-funnel initiatives and optimize the channel mix, leveraging platforms such as Google, Meta, TikTok, LinkedIn, and affiliate networks, as well as localized strategies and messaging tailored to regional audiences.
- Plan, test, and scale paid and organic campaigns to drive acquisition while continuously optimizing for ROI.
- Collaborate with in-market and cross-functional teams (Product, Corporate Marketing, Data Science, and Design) to develop region-specific messaging and campaigns.
- Analyze contributor behavior, engagement, and retention to identify bottlenecks and opportunities for improvement.
- Manage relationships with third-party marketing agencies and local partners, ensuring alignment with regional growth goals and budget efficiency.
- Work closely with Product, Data Science, and Engineering teams to improve funnel efficiency, tracking, and reporting capabilities.
- Presentation of regular performance updates, insights, and recommendations to senior stakeholders.
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