Clinical Business Developer
2 weeks ago
The senior marketing specialist role in a leading healthcare organization is responsible for developing and executing advanced marketing strategies tailored to diverse healthcare customers within Australia, New Zealand, and other territories.
Key Responsibilities:
- Develops and implements customized marketing strategies to address the unique clinical requirements of diverse healthcare institutions, aligning with regional healthcare trends and demands.
- Identifies new market opportunities for product integration through comprehensive market analysis and customer feedback, supporting account managers and regional sales managers in expanding market presence.
- Collaborates with cross-functional teams, including business units, marketing, R&D, clinical science, and clinical affairs, to gather critical insights on competitive products and clinical trends.
- Conducts and facilitates advanced product demonstrations and in-service training sessions, ensuring healthcare professionals are well-versed in the latest technologies and their clinical applications.
- Resolves a wide range of moderate complexity requests in creative ways, demonstrating good judgment in selecting methods and techniques for obtaining solutions.
- Analyzes customer feedback and market data to identify key areas for product enhancement and innovation, driving the development of solutions that meet evolving clinical needs and exceed market expectations.
- Provides dedicated support for company-sponsored clinical trials and marketing initiatives, meticulously following protocols to ensure successful execution and integrity of study objectives.
- Establishes and maintains relationships with key opinion leaders through reference, collaboration, or clinical science site agreements.
- Participates in the evaluation of key sales metrics and market trends, using data to renew and optimize sales strategies.
- Helps to resolve complex customer issues promptly and effectively, leveraging extensive clinical expertise and product knowledge to maintain high levels of customer satisfaction and trust.
Requirements:
- Bachelor's or Master's degree in radiography, marketing, business administration, or a related field.
- Minimum 5 years' experience in radiography marketing or complex medical capital equipment, with a strong commercial and clinical understanding.
- Prior experience in roles such as radiographer (with commercial exposure), product specialist, modality sales specialist, product manager, or marketing manager.
- Background in cardiology, radiology, and vascular surgery interventional settings is highly desirable.
- Proven track record in sales or marketing within the medical capital, medical devices, or healthcare informatics industry.
- Strategic thinker with the ability to develop and execute data-driven marketing strategies.
- Strong presenter with excellent communication and interpersonal skills.
- Able to work independently as a high-performing individual contributor, while collaborating across teams.
- Solid understanding of the healthcare market and clinical workflows.
We're Committed to Excellence
We believe that every human matters, and we won't stop until everybody everywhere has access to quality healthcare. We're committed to building and supporting an inclusive workforce that reflects the diverse communities we operate within.
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