Digital Marketing Specialist

3 weeks ago

Sydney, New South Wales, Australia Assembly Global Full time

Are you a digital marketing enthusiast with a passion for paid search? We're seeking a highly motivated and skilled Paid Search Executive to join our team at Assembly Global.

About the Role:

We are looking for an experienced Paid Search Executive to manage and optimize paid search campaigns across various platforms, including Google Ads, Bing Ads, and other relevant channels. As a Paid Search Executive, you will play a crucial role in driving qualified traffic and maximizing ROI for our clients.

Key Responsibilities:

  • Campaign Management: Plan, execute, and optimize paid search campaigns to achieve performance goals and maximize return on ad spend (ROAS).
  • A/B Testing: Design and run experiments to improve engagement and conversions.
  • Bid Management: Monitor and adjust bidding strategies to ensure optimal performance.
  • Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimization.
  • Ad Copywriting: Develop compelling ad copy that aligns with campaign objectives and effectively communicates the value proposition to the target audience.
  • Performance Analysis & Reporting: Analyze campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness and efficiency.
  • Budget Management: Monitor campaign budgets and ensure campaigns are delivered within allocated budgets.
  • Media Activation: Manage the collation of activation deliverables, including approved media plans and creative materials.
  • Planning & Forecasting: Assist Senior Digital Managers to create strategy proposals and media plans for clients.
  • Client Communication: Collaborate with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address any inquiries or concerns.

Requirements:

To be successful in this role, you will need:

  • Proven 2+ years of experience in managing paid search campaigns, preferably in an agency environment.
  • Hands-on experience with Google Ads & Editor, Bing Ads, and other PPC platforms.
  • Proficient in Adobe Analytics or other web analytics tools.
  • Strong analytical skills with the ability to manipulate and interpret data to draw actionable insights.
  • Proficiency with Excel / Google Sheets and experience working with pivot tables, ifs formulas, vlookup, and more advanced functions.
  • Experience in managing mid/large-scale accounts and budgets ($200k - $500k+).

Benefits:

We offer a competitive salary package, including a base salary of $80,000 - $110,000 per annum, depending on experience. In addition, you will receive:

  • Ongoing training and development opportunities.
  • Access to industry-leading tools and technology.
  • A collaborative and dynamic work environment.
  • A flexible work policy that puts you in control of your work-life balance.
  • The opportunity to work on high-profile clients and projects.

About Assembly Global:

Assembly Global is a modern alternative agency that combines industry-leading data, talent, and tech to drive growth for top brands. We're part of Stagwell, the challenger network built to transform marketing. We care about social and environmental impact and strive to Leave the World Better Than We Found It through measurable social and environmental impact work.

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