Brand Strategy Director

3 days ago

Sydney, New South Wales, Australia Dexcom Inc. Full time
About Dexcom Inc.

Dexcom Inc. is a pioneer in continuous glucose monitoring (CGM) technology, dedicated to improving human health on a global scale. We're driven by a passionate team of individuals worldwide who are committed to serving our customers with integrity, thinking big, and being dependable.

We've already changed millions of lives, and we're just getting started. Our vision extends beyond diabetes to empower people to take control of their health. This means providing personalized, actionable insights aimed at solving important health challenges.

As a member of our Product & Channel Marketing team, you'll play a crucial role in supporting the development of our line of clinical products across geographies. Reporting directly to the Global Marketing Director, you'll collaborate with the product team and regional teams to shape the brand strategy for our Rx products, G-series and D-series.

Key Responsibilities:
  • Partner with Product Management leads to support long-term and short-term strategic product development plans and roadmaps.
  • Lead research workstreams to identify unmet needs and areas of potential.
  • Define and implement brand positioning and associated territory (naming, visual identity, etc.) for our clinical products.
  • SUPPORT STRATEGIC PLANNING AROUND Go-To-Market working closely with competitive intelligence, business development, medical, clinical, and the regions.
  • Design data and evidence generation plans to support GTM strategies, collaborating across clinical, market access, legal, regulatory, and other functions.

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