Director of Demand Generation

1 week ago

Sydney, New South Wales, Australia beBeeDemandGeneration Full time $120,000 - $180,000

Job Title: Director of Demand Generation

We are seeking a strategic and data-driven professional to lead our demand generation efforts.

The ideal candidate will have a proven track record of architecting and executing innovative multi-channel marketing campaigns, driving pipeline growth and revenue expansion.

Key Responsibilities:
  • Develop and execute comprehensive demand generation strategies across online and offline channels, including email, field activities, webinars, social media, paid advertising, and account-based marketing (ABM).
  • Master our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation.
  • Partner closely with sales, inside sales, and enablement teams to ensure seamless lead handoffs, supported with targeted messaging and effective sales enablement materials.
  • Manage website and social media operations, including content management, sitemap, navigation, localization, and SEO/SEM/AI SEO and analytics.
  • Collaborate with global teams to localize and curate various content types, including articles, infographics, and case studies.
Requirements:
  • Minimum 10 years' experience in B2B marketing, with a strong focus on demand generation, preferably in the SaaS or technology sector.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua).
  • Excellent business acumen in APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan.
  • Proficiency in English plus either Japanese or Mandarin would be advantageous for communicating with customers in Taiwan and Japan.
  • Data-Driven Mindset: Demonstrates a proven ability to analyze campaign data, interpret results, and translate them into actionable insights.
  • Proficient in using Salesforce, Google Analytics, Google Tag Manager, Quicksight, and 6 Sense.
  • Platform Management: Experience in managing Content Management Systems and social media platforms.
  • Strategic & Tactical Execution: Ability to think strategically about the entire marketing funnel while also managing the tactical details of campaign execution flawlessly.
  • Exceptional Collaborator: Strong communication and interpersonal skills with a proven track record of building successful relationships with sales and other cross-functional teams.
What We Offer:

Workiva is an equal opportunities employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.

We offer a competitive compensation package, flexible working arrangements, and opportunities for professional growth and development.

Audit and Compliance:

Our team conducts regular audits to ensure compliance with relevant laws and regulations.

Our audit process includes thorough checks on all company policies and procedures to guarantee that they align with regulatory requirements.

  • Demand Generation Director

    3 days ago

    Sydney, New South Wales, Australia Workiva Full time

    Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand.You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue...

  • Demand Generation Director

    1 week ago

    Sydney, New South Wales, Australia Workiva Full time

    Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand.You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue...

  • Demand Generation Director

    2 weeks ago

    Sydney, New South Wales, Australia Workiva Full time

    OverviewWorkiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our...

  • Demand Generation Director

    2 weeks ago

    Sydney, New South Wales, Australia Workiva Full time

    Overview Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact...

  • Demand Generation Director

    4 weeks ago

    Sydney, New South Wales, Australia Workiva Full time

    Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue...

  • Demand Generation Director

    4 weeks ago

    Sydney, New South Wales, Australia Workiva Full time

    Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue...

  • Demand Generation Director

    2 weeks ago

    Sydney, New South Wales, Australia Workiva Full time

    Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue...

  • Demand Generation Director

    2 weeks ago

    Sydney, New South Wales, Australia Workiva Full time $125,000 - $175,000 per year

    Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue...

  • Demand Generation Expert

    4 days ago

    Sydney, New South Wales, Australia Bebeemarketing Full time

    Director of Demand GenerationAs a seasoned marketing professional, you will lead the creation and conversion of marketing demand by developing and executing innovative multi-channel marketing campaigns. You will build a robust demand generation engine to support the sales pipeline, directly impacting revenue growth.Key Responsibilities:Campaign Strategy &...

  • Demand Generation Expert

    2 weeks ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000

    Director of Demand GenerationAs a seasoned marketing professional, you will lead the creation and conversion of marketing demand by developing and executing innovative multi-channel marketing campaigns. You will build a robust demand generation engine to support the sales pipeline, directly impacting revenue growth.Key Responsibilities:Campaign Strategy &...