Digital Marketing Specialist
1 month ago
Job details
Location: Caulfield Job Type: Permanent Discipline: Marketing & Communications
Job description
- Collaborate with school-wide departments and external stakeholders to develop and implement digital marketing strategies.
- Develop engaging content for website, social media, and newsletters to build brand awareness and drive engagement.
- Coordinate digital campaigns and projects across multiple platforms, working closely with a team of two.
As a key contributor to the marketing team, you will be responsible for writing, editing, and publishing content across various channels to expand the reach of Charterhouse's digital presence.
Key responsibilities:
- Assist in the implementation of the digital marketing strategy, including developing and executing campaigns and projects.
- Support the development and implementation of SEO and SEM strategies to improve website visibility and drive traffic.
- Monitor and analyze key performance indicators (KPIs) and campaign results to inform future marketing efforts.
- Create and manage content across social media platforms, including LinkedIn, Facebook, Twitter, and YouTube.
- Update the social media content calendar to ensure alignment with the marketing strategy.
- Monitor and update website content to ensure accuracy and relevance.
- Assist in the development and implementation of marketing collateral, including brochures and other promotional materials.
To be successful in this role, you will have:
- A degree in marketing, communications, or a related field.
- Experience with video editing, project management, and other digital communications tools.
- Hands-on experience managing social media accounts and increasing engagement.
- Website management skills and experience with CMS platforms, SEO, and SEM strategies.
- Demonstrated experience writing, editing, and publishing web content and email marketing campaigns.
- Ability to analyze and report on online data and analytics.
Benefits:
- Flexible working arrangements and generous annual leave.
- Access to high-quality gym facilities on-site.
- Social committee with regular staff outings.
Charterhouse values diversity and promotes a workplace that welcomes unique contributions from all staff members.
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