Advanced Data Analyst

2 weeks ago

Melbourne, Victoria, Australia beBeeData Full time $90,000 - $120,000
Job Title: Digital AnalystDescription

We are seeking a highly skilled Senior Digital Analyst to join our organization. The successful candidate will have extensive experience in digital analytics, data science, and big data analysis.

The role involves collaborating with analytics and market research teams to optimize digital campaigns and identify key market opportunities.

The ideal candidate will be able to use big data to explore, analyze, and evaluate campaign objectives, providing recommendations to improve performance.

This position also involves learning and working alongside data scientists building advanced analytics such as segmentation, predictive analytics, local area marketing, programmatic, and data visualizations.

The selected candidate will need to demonstrate expertise in managing ad hoc digital analytics campaigns, providing digital touchpoint analysis, competency in web traffic reporting & analytics, experimentation, A/B testing, customer & product insights, performance matrix development and analysis, customer lifetime value analysis, behavioral modeling, development of dashboards, automated reports, and self-service analytics solutions.

The individual should have an in-depth analysis across all available data sources to identify valuable and actionable consumer insights.

Data modeling, database design & development, data mining, and segmentation skills are essential for this role.

Attribution, tagging, and tracking of campaign activities, performing regular competitor analysis, and providing insights on market activity are also required.

The successful candidate will be responsible for improving digital analytics functions by assessing existing tools and introducing new tools where needed.

Requirements
  • 3+ years of experience in Digital Analytics or Data Science
  • Managing Ad Hoc Digital Analytics campaigns
  • Providing digital touchpoint analysis, competency in web traffic reporting & analytics, experimentation, A/B testing, customer & product insights, performance matrix development and analysis, customer lifetime value analysis, behavioral modeling, development of dashboards, automated reports and self-service analytics solutions
  • In-depth analysis across all available data sources to identify valuable and actionable consumer insights
  • Data modeling, database design & development, data mining and segmentation
  • Attribution, tagging and tracking of campaign activities
  • Performing regular competitor analysis and providing insights on market activity
  • Improving digital analytics functions by assessing existing tools and introducing new tools where needed
  • High-level understanding of digital platforms and the social media space
  • Experience with Google Analytics, Adobe Analytics and the BI stack
What We Offer

Our organization is a fast-growing entity that creates effective end-to-end digital journeys with a focus on value creation through the process.

We offer a dynamic and collaborative environment for our employees.

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