Global Marketing Strategist
3 weeks ago
Smiggle is a leading global brand of school supplies, stationery, and gifts, renowned for its vibrant product designs and commitment to creativity. As part of The Just Group, Smiggle operates in multiple countries, with a strong presence in Australia, New Zealand, and the UK.
The RoleWe are seeking a highly skilled Campaign & Partnerships Manager to join our Smiggle Marketing Team. This role will involve managing the end-to-end creation and implementation of global marketing campaigns, including the management of relationships with licensors, shopping centre groups, charity, PR, and influencer partnerships.
Key Responsibilities- Work closely with the Global Marketing Manager to plan, implement, and analyze each new product collection, license, and charity campaign for each season globally.
- Lead and support a team of marketers to implement each campaign's marketing plans to timeline.
- Conceptualize and realize innovative brand experiences for our fans, executed through our stores, retail, and licensing partnerships, growing fan base, engagement, and brand love.
- Project manage the licensing collaborations for the brand, ensuring seamless communication with licensors and gaining approval of all marketing plans and assets to timeline.
- Manage local and international PR agency and influencer relationships, briefs, and results, providing campaign briefs that aim to increase brand coverage and reach.
- Develop strong partnerships with each of Smiggle's charity partners, and create and implement annual marketing plans to increase fundraising results and awareness for important causes.
- Lead internal brainstorms and the ideation for all brand marketing campaigns, across all areas of the marketing mix, and project manage the rollout across digital and retail channels.
- Create and maintain marketing reports and regularly share results of campaign and marketing activity as it relates to reach, engagement, and return on investment, making recommendations for future campaigns and activity.
- Marketing or communications university qualification.
- 2-3 years experience in managing marketing campaigns.
- Experience within a retail or children's brand environment is advantageous.
- Experience working with third-party agencies including PR, ad agencies, and charities would be beneficial.
- Excellent verbal and written communication skills.
- Strong organization skills and the ability to build relationships with internal and external stakeholders.
- Exceptional project management skills.
- Exceptional people and team-building skills.
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