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Beauty Communications Specialist

2 months ago

Sydney, New South Wales, Australia Procter and Gamble Full time
About the Role

We are seeking a highly skilled Beauty Communications Specialist to join our team in Sydney. As a key member of our Beauty Team, you will be responsible for developing and executing comprehensive communications strategies for our beauty portfolio, including Paid, Earned, and Owned media plans.

Key Responsibilities
  • Develop and implement holistic communications strategies for P&G Beauty Portfolio and each brand, including traditional PR, social media, and influencer marketing.
  • Collaborate with Brand Managers to ensure cohesive roll-out of NPD, always-on activities, and marketing campaigns.
  • Build brand awareness and engagement by leveraging User-Generated Content (UGC) and Regional Brand Toolkits to create engaging content for various social media platforms.
  • Develop and implement influencer/KOL strategies and social media calendars, analyzing performance metrics and making data-driven recommendations to elevate the social game for each brand.
  • Stay on the cutting edge of social media trends and best practices, ensuring maximum reach and engagement and suggesting content formats and processes to evolve each channel.
Requirements
  • Minimum 3 years of experience in PR/social media management, preferably in Beauty.
  • Creative thinker with a passion and deep understanding for social media platforms, trends, and influencer relationship management.
  • Proactive, can-do attitude with the ability to work independently and as part of a team.
  • Proficiency in Facebook, Instagram, TikTok newest features, as well as formats popular on the platforms.
  • Experience in content creation, including social asset design and video editing.
  • Knowledge of online and offline marketing channels and an understanding of their interplay.
About Us

We produce globally recognized brands and grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories, and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, Oral-B, Pampers, Pantene, Tampax, and more.

Our community includes operations in approximately 70 countries worldwide. We are committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world's consumers now and in the future.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.