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Regional Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia beBee Careers Full time

Are you a motivated professional with a passion for marketing and leadership? We are seeking a highly skilled Regional Marketing Manager to join our team.

About the Role

The successful candidate will be responsible for developing and executing comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert local audiences. This role requires a strong understanding of digital marketing mix and the ability to use digital channels to optimize and scale programmatic campaigns.

Key Responsibilities
  • Set the Demand Gen/Field strategy: Build and execute demand generation and field marketing strategies and programs for the region to support overarching international marketing goals.
  • Partner with Sales: Collaborate with regional Sales partners to deliver a sales-led marketing strategy that drives net new customer acquisition and existing customer expansion.
  • Global collaboration: Work closely with marketing team members in both international and global teams to deliver consistent and impactful marketing results across multiple channels and business segments.
  • Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including tracking and measuring all marketing programs and spend.
Requirements
  • 8+ years of B2B Marketing leadership experience across multiple countries.
  • Experience building and executing full funnel Demand Gen strategies for different segments.
  • Deep understanding of digital marketing mix and ability to use digital channels to optimize and scale programmatic campaigns.
  • Managed all sorts of field events and has experienced all things that help make events a success and avoid in the future.
  • Understand how to work with and influence stakeholders and have experience solving complex marketing problems.