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GP Liaison Officer
2 months ago
Healthscope is seeking an experienced and motivated GP Liaison Officer to develop new and strengthen existing partnerships between primary and secondary care in the region.
Key Responsibilities:- Lead a culture of excellence in customer service with doctors, patients, internal and external service providers.
- Build relationships and promote hospital clinical service offerings and specialists through clear, relevant, and regular interaction with key general practices.
- Maintain comprehensive records of daily activity and progress using Salesforce CRM.
- Provide monthly activity reporting, including measurement against agreed KPIs, linked specifically to GP engagement.
- Work with the business development manager to align GPs and community relationships with the clinical business plans and service development.
- Develop targeted referral growth activity plans for newly accredited, growing, and established specialists.
- Plan and administer the RACGP continuing professional development program for general practice and other healthcare professionals for the region.
- Liaise with hospital executive and clinical teams, providing stakeholder feedback and highlighting opportunities for service improvement.
- Develop a robust regional GP engagement calendar, including accredited education meetings, practice lunches, and 'meet and greet' networking sessions.
- Sourcing information to assist with the development of regular hospital newsletters as required.
- Participate in the development, implementation, and evaluation of marketing plans.
- Identify and participate in continuous quality improvement opportunities and organisation accreditation requirements.
- Work with some hospital specialists directly to support their growth at the hospital.
- Well-developed computer skills, including MS Office (Outlook, Word, Excel).
- Excellent written and verbal communication and negotiation ability.
- Post graduate qualifications in marketing, business, nursing, or similar (desirable).
- Successful sales background, with previous experience working in a similar role in healthcare, pharmaceutical, or medical device industry.
- Strong customer-focused mindset and displaying a 'can do' attitude.
- Familiarity with CRM and data analysis tools.
- Ability to work independently as well as across multidisciplinary work environments.
- Results-driven with excellent time management skills and the ability to manage competing priorities.
- Articulate, well-presented, and professional.
- Full driver's licence and own vehicle.