Social Media Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalMarketer Full time $90,000 - $120,000

We are seeking a skilled professional to oversee and implement our social media strategy across various platforms. The successful candidate will have expertise in digital publishing and news sense, driving engagement, expanding audience reach, and enhancing brand awareness.

This role is based in Sydney and reports to the Head of Audience Growth. Key responsibilities include:
Developing a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth;
Guiding the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels;
Driving growth with existing audiences and attracting new audiences to key marquee brands or platforms;
Exploring and evaluating emerging or niche social platforms to expand brand presence, assessing potential benefits and risks;
Monitoring performance and adjusting strategy for all Mamamia brand, show, and sub-brand channels;
Tracking, analysing, and optimising key metrics like reach, engagement, and conversions to drive platform growth;
Leveraging social media monitoring tools and industry research to generate insights that inform data-driven content creation;
Providing guidance, training, and support to team members on social media best practices and platform updates;

The ideal candidate will possess a strong understanding of digital publishing principles, content optimisation, and platform-specific best practices. A minimum of 5 years of demonstrated experience in digital media management is required, with a track record of successful social media strategies.

The company offers flexible working conditions, a day off to celebrate your birthday, additional leave for years of service, paid parental leave, and paid volunteer leave. It's an equal opportunity employer and strongly encourages Aboriginal and Torres Strait Islander people to apply.

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