Digital Marketing Strategist

2 weeks ago


Sydney, New South Wales, Australia Zone IT Solutions Full time
About the Role

We are seeking a highly skilled Digital Marketing Lead to join our team at Zone IT Solutions. As a Digital Marketing Lead, you will play a crucial role in implementing and managing our digital marketing strategies, optimizing our online presence, and driving brand awareness and engagement.

Key Responsibilities
  • Data Layer Management
    • Maintain and enhance the data layer to ensure accurate and consistent data collection.
  • Tag Deployment
    • Deploy new marketing and analytics tags to track website traffic and user behavior.
    • QA tag deployment to ensure all tags are firing correctly and capturing the desired data.
  • Custom Triggers
    • Create custom triggers within Google Tag Manager to capture specific user interactions, events, and data points that are essential to our tracking requirements.
  • Data Quality and Efficiency
    • Optimize the data layer and events to improve data quality and efficiency.
  • Server-Side Tag Migration
    • Lead the migration of client-side tags to server-side in Google Tag Manager for improved performance and security.
  • Feature Tracking
    • Modify the JavaScript and HTML code to enhance the existing feature tracking.
  • QA Discrepancy Resolution
    • Investigate and resolve QA discrepancy issues arising from new tag implementations.
About Us

Zone IT Solutions is a leading recruitment company specializing in Digital, ERP, and larger IT services. We offer flexible, efficient, and collaborative solutions to organizations requiring IT expertise. Our agile, agnostic, and flexible solutions will help you source the IT expertise you need.

We welcome applicants from a diverse range of backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds, and people with disabilities.



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