Brand Strategist

1 week ago

North Sydney Council, Australia beBeeStrategist Full time $120,000 - $160,000
Job Description

We are seeking a highly skilled Brand Strategist to lead our global brand and product strategy, driving growth across multiple markets. As a key member of our team, you will oversee brand, innovation, and marketing plans end-to-end, ensuring they deliver strong commercial impact and strengthen our leadership in ingestible beauty.

You will manage the brand and category agenda, own the NPD pipeline, and deliver integrated campaigns that resonate with consumers worldwide. This role works closely with cross-functional teams and external partners, making it a unique opportunity for a strategic yet hands-on marketer who thrives in a fast-paced, global environment.

Responsibilities
  • Develop annual brand and category strategy aligned with business objectives.
  • Manage brand positioning, portfolio strategy, and category insights to drive growth.
  • Conduct competitor, consumer, and category analysis to inform decision making.
  • Own the NPD pipeline from concept to launch, ensuring regulatory and commercial success.
  • Develop go-to-market strategies for new launches across all touchpoints.
  • Lead 360 marketing campaigns across digital, retail, PR, and experiential channels.
  • Oversee trade marketing initiatives to strengthen in-store visibility and retail activation.
  • Lead and develop direct reports, fostering a high-performance culture.
  • Partner with cross-functional teams to deliver integrated marketing plans.
Requirements

To be successful in this role, you will need:

  • 7-10 years' experience in brand or marketing management within beauty, wellness, FMCG, or health categories (premium/global brand experience highly regarded).
  • Proven success in delivering commercial growth through brand and marketing strategies.
  • Strong knowledge of NPD processes and go-to-market execution.
  • Experience leading integrated marketing campaigns across digital, retail, and experiential channels.
  • Demonstrated ability to manage budgets and deliver strong ROI.
  • Experience managing and developing direct reports.
  • Exceptional stakeholder management and collaboration skills.
  • Strong communication, project management, and organisation skills.
  • Analytical and insight-driven with the ability to turn data into action.
  • Passion for wellness, beauty, and brand building.
What We Offer

We offer a range of benefits to support your career development and well-being, including:

  • A generous monthly product allowance.
  • Birthday leave.
  • Wellbeing program including on-site gym and weekly pilates class.
  • Company-funded parental leave.
  • Loyalty leave – earn up to 5 days extra additional leave.
  • Abundance of local cafes and close proximity to public transport.

We value talent from diverse backgrounds and experiences and encourage all to apply to join our team.

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