Digital Marketing Specialist

4 days ago


Sunshine Coast, Australia Thompson Brain & Mind Healthcare Full time

The ideal candidate will be responsible for developing and implementing digital marketing strategies across multiple platforms to enhance the clinic's online presence, increase client engagement, and promote mental health services.

About the Role:

The successful applicant will work closely with our team leaders across Communications & Marketing, Operations, and Admin to develop, implement, and optimise digital campaigns, ensuring they are aligned with the clinic's vision and mission to provide comprehensive mental health care.

Key Responsibilities:

  • Social Media Campaign Management: Develop, manage, and execute Meta (Facebook & Instagram) campaigns, as well as LinkedIn campaigns, to drive brand awareness, client engagement, and lead generation.
  • Google Advertising: Plan, create, and optimise Google Ads campaigns, including search, display, and remarketing strategies.
  • Website Management: Regularly update and maintain the clinic's website, ensuring it is user-friendly, visually appealing, and optimised for search engines (SEO).
  • Digital Strategy Development: Develop and implement digital marketing strategies to meet organisational goals, enhance online visibility, and attract new clients.
  • Content Creation & Posting: Develop engaging content for various platforms, including blog posts, social media posts, and newsletters.
  • Data Reporting & Forecasting: Regularly analyse campaign performance, prepare reports, and forecast results to optimise ongoing and future campaigns.


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