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CRM Manager

2 months ago

Australia Trak Recruiting, Scarlett Recruitment and Trak HR Full time

About the Company:

Trak Recruiting, Scarlett Recruitment, and Trak HR are innovative and dynamic companies in the apparel sector, renowned for their commitment to both quality and sustainability. Having gone from strength-to-strength and receiving significant investment, these multi-award-winning businesses are now elevating their global presence.

About the Role:

The CRM Manager will be instrumental in crafting, driving, and conceptualizing strategies that enhance the customer experience and drive loyalty. This role involves managing integrated loyalty programs, automated customer journeys, and daily communications to ensure effective and timely messaging, whilst managing a CRM Specialist who will execute strategies alongside you, with the assistance of agency support.

Key Responsibilities:

  • Lead CRM communications and loyalty programs across multiple regions.
  • Manage CRM Specialist and agency partners to implement the execution on campaigns.
  • Segment customer database for personalized and relevant messaging.
  • Align messaging with commercial goals and regional needs.
  • Report on key performance indicators and analyze campaign performance.
  • Implement A/B testing to continuously improve communication strategies.
  • Collaborate with creative teams to ensure high-quality content.
  • Manage loyalty programs to enhance customer engagement and retention.
  • Oversee CRM and loyalty systems, ensuring best practices and technical support.
  • Monitor market trends and competitor activities to adapt strategies.
  • Build and maintain relationships with external partners and key account managers.

Benefits:

  • Hybrid working.
  • Bright, modern office space.
  • Additional well-being paid leave.
  • Attend awards and ceremonies.
  • Full in-house and agency team support.
  • Strong budget allocations.
  • Work with a driven, innovative team and compassionate leaders.

Requirements:

  • Minimum of 5 years' experience in a CRM and loyalty management role.
  • Apparel or online retail experience highly regarded.
  • Strong analytical skills with proficiency in relevant CRM and marketing tools.
  • Proven expertise in digital and email marketing strategies, with a focus on performance and technical execution.
  • Exceptional communication and project management skills, with attention to detail.
  • Data-driven with the ability to analyze and interpret data to drive improvements.
  • Experience in Emarys and Yotpo preferred, but similar platform experience highly regarded.
  • Degree qualified in a relevant field highly regarded.

Salary:

$130K-$150K base (*based on experience) + Super & bonus.