Senior Marketing Leader

19 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $109,093 - $118,091
Job Overview:

This is a senior leadership opportunity to develop and execute comprehensive marketing strategies that drive customer engagement, retention, and operational efficiency.

Key Responsibilities:
  • Develop and deliver enterprise-wide email and direct mail marketing strategies
  • Define, implement, and continuously improve lifecycle marketing programs tailored to key audience segments
  • Oversee the planning, creation, and execution of email and direct mail campaigns, newsletters, and automated flows
  • Collaborate across teams to translate business requirements into functional solutions
  • Ensure marketing activity supports cross-functional KPIs and meets compliance obligations
Requirements:
  • Strong experience in lifecycle or 1:1 marketing
  • Confidence in developing and evolving lifecycle communications strategies
  • Proven ability to track performance, manage complex projects, and deliver results in risk-aware settings
  • Experience with CMS and CRM platforms, analytics tools, and data management software
  • Excellent interpersonal and influencing skills

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