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Marketing Director Position

2 weeks ago

Sydney, New South Wales, Australia beBeeStrategic Full time $230,000 - $260,000
Job Title:

Director of Strategic Marketing

We empower innovators to turn challenges into opportunities.

Key Responsibilities:
  • Develop and execute a multi-channel marketing strategy tailored to the Australian market, aligned with APAC-wide commercial goals.
  • Define Ideal Customer Profiles (ICPs), personas, and messaging in collaboration with commercial strategists and campaign managers.
  • Utilize marketing automation platforms and CRM tools to manage campaigns, track performance, and optimize ROI.
  • Collaborate with global and regional teams to ensure consistent brand messaging and campaign execution across APAC.
Event Management & Outreach:
  • Plan and execute a range of in-person and virtual events, including conferences, roundtables, webinars, and sponsored events, with a strong focus on the Australian market.
  • Manage all aspects of event logistics: venue sourcing, vendor negotiation, catering, AV, collateral, and on-site execution.
  • Develop event marketing plans including audience targeting, invitation content, promotional materials, and post-event follow-up.
Analytics & Reporting:
  • Track and report on campaign and event performance using KPIs and analytics dashboards.
  • Provide insights and recommendations to improve future marketing and event initiatives.
Qualifications:
  • Minimum 5 years of experience in B2B marketing and event management, with a strong focus on the Australian market.
  • Proven experience in demand generation, digital marketing, and end-to-end event execution.
  • Familiarity with marketing automation platforms, CRM systems, and Microsoft Office preferred.