Product Growth Strategist

1 week ago

Sydney, New South Wales, Australia beBeeProductMarketing Full time $180,000 - $200,000
Product Marketing Specialist

We're looking for a Product Marketing Specialist to join our team. This role is perfect for someone who wants to make a real impact and help shape the direction of our products.

About the Role

This is a senior level position that will be responsible for developing and executing product marketing strategies across multiple regions. You will work closely with cross-functional teams, including product management, design, and go-to-market teams.

You will need to possess excellent communication and project management skills, as well as the ability to think strategically and work independently in a fast-paced environment.

The ideal candidate will have 5+ years of experience in product marketing or marketing, with a proven track record of creating and developing product strategy, positioning, and messaging.

Key Responsibilities
  • Collaborate with Strategy, Product Management, Design, and other stakeholders to undertake market, competitor, and customer research to deeply understand markets, customer needs, and pain points
  • Consolidate and communicate relevant insights which determine opportunity in market & integrate these insights into your product marketing plans
  • Determine target audience and segments, in particular Serviceable Available Market, using insights from Product and Customer teams
  • Lead strategic and collaborative process with key stakeholders to define CVP for target audiences & identify and maintain compelling product evidence of CVPs
  • Bring CVPs to life for internal audiences through assets such as messaging frameworks and product playbooks while ensuring CVPs are regularly reviewed and updated
  • Communicate product release calendar to Customer stakeholders in timely manner describing product value in customer terms
  • Collaborate with Customer teams to brief product initiatives, agree optimal launch timing, and GTM approach and consult throughout GTM process to ensure clear guardrails are set when communicating product value externally
  • Develop internal briefing assets and internal sales enablement resources to help prepare and up-skill internal teams
  • Identify opportunities to grow product adoption, usage, and retention – utilising research, analytics, and feedback from regions
  • Lead in-product lifecycle marketing strategy and execution including in-product communications
What We Offer

At Xero, we offer very generous paid leave to use however you'd like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing, health insurance, life insurance, income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human values.

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