Brand Ambassador

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $125,000
Job Description:

The Marketing Specialist plays a crucial role in spearheading the planning and execution of brand campaigns and communications, focusing on store (O&O and concession) activations. The specialist develops and implements go-to-market strategies that enhance brand equity and maximize revenue.

Key Responsibilities:

  • Local Area Marketing
    • E nsure consistency in branding across all in-store marketing elements, including logos, ticketing design, and music, aligned with the overall brand vision.
    • Localise and standardise campaign elements such as window displays, lightboxes, and out-of-home (OOH) retail advertising.
    • Plan and execute local marketing strategies for store network changes, including store openings, closures, and VIP events, covering strategy, creative development, media planning, and execution.
    • D eliver asset packs, provide helpdesk support, and oversee governance to ensure consistent rollout of marketing materials across stores, including decals, ticketing, and event requests.
  • Campaigns
    • Support the execution of seasonal campaigns for the company, including campaign summaries, advertising creative, media planning for above-the-line channels, social media content, and post-campaign reviews to ensure performance expectations are met.
    • Assist with asset production, including sample management, outfit preparation for photoshoots, and styling support.
  • Commercial Partnerships
    • Develop and grow the company's business-to-business (B2B) dressing proposition, including uniforms, corporate dressing, and corporate discount programs.
    • Drive new business development by creating assets, value propositions, and marketing opportunities for commercial orders and discount programs.
    • Manage the commercial aspects, order placement, and delivery for corporate orders.

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