Marketing Strategy Director

3 days ago

Sydney, New South Wales, Australia Mediabrands Full time

About KINESSO


KINESSO is a technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for our partners and clients. We turn 'action' into 'outcome' by leveraging our unique capabilities in optimization, analytics, AI, and experimentation.


We offer extensive services spanning performance marketing and data & technology, fueled by a deep understanding of consumer behavior. Our end-to-end engine includes planning and optimization while delivering data-driven strategies for social platforms, e-commerce growth, and curated marketplaces tailored to each client's needs.


With over 6,000 employees operating in more than 60 countries, we're committed to creating a diverse workforce that reflects our community. We value unique backgrounds and experiences, encouraging and celebrating diversity.



The Opportunity


In this role as Performance Director, you'll lead the holistic paid social strategy and team output, ensuring quality implementation, providing strategic direction, and managing financial health. You'll work closely with creative agencies, scope projects, and develop your team to become future leaders.


As a key member of our team, you'll contribute to delivering market-leading services and performance media strategies, maintaining KINESSO's status as global performance marketing leaders.


About You


To succeed in this role, you'll need proven experience leading performance media teams, capability to manage large digital spend across Social, Search, and Programmatic, inspiring people leadership skills, and good client management approach. You'll also have a lean-in attitude, great communication skills, and the ability to manage internal and external stakeholders.



Key Responsibilities



  • Lead the social strategy (owned, earned, paid) across a banking client and work closely with organic social agency
  • Work closely with the social team & ensure quality output is delivered in a timely manner
  • Create & distribute a clear team roles & responsibilities list to ensure the team & client have clarity in who is providing and supporting what.
  • Position yourself & the team as social experts to the banking client
  • Demonstrate social thought leadership to drive the account forward or to stimulate conversation and grow the knowledge base.
  • Work closely with the creative agency to ensure social content is fit for purpose, engaging & aligns with the wider media strategy
  • Work with the digital manager to lead the T&L framework, making sure all Test & Learns support the social and media strategy
  • Work with the team and Digital Director to drive proactive recommendations in line with our digital approach & the client's targets
  • Work closely with key partners like Meta, LinkedIn & TT to provide maximum value to the client e.g., alphas, limited betas etc.
  • Work with the Planning team to ensure the social strategy aligns with the media strategy
  • Lead bottoms up forecasting and planning with support of the Social Manager
  • Engage with senior client stakeholders at and the main point of contact for Paid Social
  • Stay up to date with changes across key social platforms such as Meta, TT, LinkedIn, Pinterest and Reddit. Identify and present opportunities that align with Banking's business goals and the media strategy


Salary


Estimated annual salary: $150,000 - $200,000 based on location and industry standards.



Benefits


We offer a hybrid working model, unlimited time off, birthday, anniversary, monthly wellness days, progressive parental leave policies, mentorship programs, learning modules, professional skills training, wellness programs, EAP access, and wellness coaching.

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