Business Growth Specialist

1 day ago

Melbourne, Victoria, Australia beBeeStrategist Full time $90,000 - $140,000
Marketing Specialist Opportunity

The role of Marketing Specialist is pivotal in shaping and executing a comprehensive marketing strategy across various portfolios. This involves developing and implementing integrated marketing initiatives that drive meaningful engagement, enhance acquisition, cross-sell, and retention outcomes.

Through data-driven approaches, the position focuses on leveraging insights, performance analysis, and continuous optimisation to inform strategic decisions. A test-and-learn mindset is crucial in this role, enabling the development of effective marketing strategies.

Key responsibilities include designing and coordinating omnichannel 1:1 marketing communication experiences, including journey design and stand-alone campaign design. The specialist will also leverage data and insights to identify opportunities for improvement and implement continuous enhancements to in-market campaigns and journeys.

Strong analytical skills and the ability to communicate complex ideas effectively are essential for success in this role. Collaboration with cross-functional teams is also critical in ensuring the successful execution of marketing strategies.

  • Develop and execute marketing strategies that drive business growth and improve customer engagement.
  • Design and coordinate omnichannel 1:1 marketing communication experiences.
  • Leverage data and analytics to inform marketing decisions and optimize campaign performance.
  • Collaborate with cross-functional teams to ensure successful execution of marketing strategies.
Requirements

To be successful in this role, you should possess:

  • A bachelor's degree in Marketing or a related field.
  • Proven experience in marketing, preferably in a senior role.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work collaboratively in a fast-paced environment.
Benefits

This role offers:

  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.
  • A competitive salary and benefits package.
About the Company

We are a leading organisation in the industry, committed to delivering exceptional results and driving innovation. Our team is passionate about making a positive impact and contributing to the company's mission.

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