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Digital Campaigns Strategist

1 week ago

Melbourne, Victoria, Australia Storyful Full time
Job Description:
The position of Campaign Operations Executive is pivotal in executing marketing automation strategies to boost digital subscription growth. This role involves managing content and offers on the digital subscriptions CMS, collaborating with cross-functional teams, and optimizing campaigns to enhance user engagement and retention.

About the Role:
This is an exciting opportunity to join our team as a Campaign Operations Executive, where you will play a key role in driving digital audience growth through strategic platform execution and seamless collaboration. You will manage the digital subscriptions content management system (CMS) to drive audience growth across NewsCorp's national portfolio.

Key Responsibilities:
  • Manage the end-to-end process for content, brand, and offer changes within the CMS platform, including build, testing, deployment, and optimization.
  • Partner with Customer Engagement & Pricing teams to execute dynamic pricing strategies aimed at improving sales and retention.
  • Work closely with the Customer Engagement team to develop post-conversion messaging for enhanced user engagement and habit creation.
  • Build, design, test, and deploy targeted multi-channel marketing campaigns using Salesforce Marketing Cloud.

What We Offer:
We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.