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Digital Performance Media Lead

1 week ago

Council of the City of Sydney, Australia Storyful Full time

About the Role

We are seeking a highly skilled Digital Performance Media Lead to oversee performance media buying and execution across our diverse portfolio of brands.

Your key responsibilities will include ensuring high-quality campaign implementation, providing planning and strategic guidance to the team, maintaining best practices to improve the overall health of our digital accounts, project managing and delivering adtech initiatives, and mentoring your team to develop into future industry leaders.

  • Activate, manage, and deliver all digital acquisition campaigns across various channels including search, social, and display.
  • Evolving existing performance marketing tactics and strategies to grow subscriptions and achieve business goals across the portfolio.
  • Collaborate with the Head of Performance Media to craft and bring to life roadmaps driving channel excellence and best practice.
  • Establish processes to ensure proper ad trafficking and setup, leveraging ad servers like CM360.
  • Work with internal stakeholders and third-party vendors to troubleshoot and resolve complex ad tagging, pixel, and tracking issues.
  • Analyse campaign performance data to identify trends, insights, and areas of opportunity. Stay up-to-date on the latest digital marketing trends, technologies, and best practices.
  • Provide regular performance reports to senior management, highlighting key results and performance insights.
  • Collaborate with other media functions, such as strategy, operations, and client servicing, to ensure cohesive campaign planning and execution.
  • Own the performance media experimentation roadmap to drive ongoing improvement.
  • Mentor and develop a team of performance media specialists, fostering growth through training and ongoing support.