Meta Advertising Specialist/Strategist
4 weeks ago
This is a remote position that requires a high level of expertise in Meta and Google ads marketing, with a focus on e-commerce and performance marketing.
Key Responsibilities:
- Develop and execute Meta ads campaigns with a focus on e-commerce brands, including planning, implementation, and optimization.
- Analyse and interpret research and analytics data to inform the marketing strategy and achieve maximum ROI in paid search campaigns.
- Effectively manage campaign expenses by staying on budget, estimating monthly costs, and reconciling any discrepancies.
- Track KPIs to assess performance and pinpoint issues, and provide key marketing support for developing, executing, and optimizing lead nurturing campaigns.
- Conduct market research on keywords, consumer trends, and competing brands, and brainstorm new and creative growth strategies.
- Develop compelling marketing copy and design engaging creatives, and generate lead funnels and campaigns for SLAM and its clients.
- Support sales and account managers with stakeholder management, and support admin and technical team members with analytics and data integration.
- Monitor and analyse performance metrics to improve campaign effectiveness, and collaborate with the team to ensure marketing aligns with goals and values.
Requirements:
- Proven Meta and Google ads marketing experience with a focus on e-commerce and performance marketing.
- Strong knowledge of copywriting and creative design tools.
- Excellent communication and organisational skills.
- Ability to work independently and take initiative.
- Long-term agency experience is preferred.
What We Offer:
- A collaborative and supportive work environment.
- Flexible working hours in a remote setting to fit your schedule.
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