Digital Marketing Strategist, Australia

5 days ago


Sydney, New South Wales, Australia Yoto Full time
Company Overview
Yoto is a screen-free interactive audio platform for kids, aiming to be the soundtrack of childhood. Our mission is to help families on their own unique adventures by creating products that inspire independent play.

Salary
AU$130,000 - AU$160,000 based on experience.

Job Description
The successful candidate will lead the marketing strategy for Australia, driving brand awareness, engagement, and market share growth. Key responsibilities include building and maintaining a consistent brand presence and voice, creating and overseeing engaging marketing campaigns, and partnering with the commercial team to align marketing initiatives with commercial targets.

Required Skills and Qualifications
Proven track record in a senior marketing role, with experience working in the Australian market. Demonstrable success in creating and executing campaigns that drive brand growth and profitability. Strong strategic thinking and planning capabilities, expertise in planning and managing digital and traditional paid marketing channels, and analytical mindset are essential.

Benefits
We offer flexibility, financial benefits including 11.5% Superannuation and Group Life & Disability policy, health and wellness benefits, and time off including four weeks' holiday per year. We also value diversity and inclusion, providing a safe and inclusive environment where all individuals feel valued and supported.

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