Brand Equity Analyst

5 days ago


Brisbane, Queensland, Australia The Subway HR Team Full time

The Subway HR Team is seeking a highly skilled Brand Equity Analyst to join our team in Brisbane, Australia. This is an exciting opportunity to work with a leading brand in the restaurant industry, where you'll have the chance to make a real impact on business decisions.

About the Role:

As a Brand Equity Analyst, you'll play a key role in analyzing and interpreting research findings to inform business decisions. You'll work closely with cross-functional teams to develop and execute research strategies that drive business growth and improve customer experiences.

  • Analyze large datasets to identify trends and patterns, and develop data-driven recommendations to drive business growth.
  • Collaborate with vendors to select, brief, and quality control research projects.
  • Present research findings to Marketing leadership and cross-functional teams.
  • Stay up-to-date with the latest research methodologies and tools to ensure effective and efficient research delivery.
Responsibilities:

The Brand Equity Analyst will be responsible for managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines while maintaining high-quality results. Key responsibilities include:

  1. Managing the end-to-end innovation research process, including vendor selection, study design, and analysis.
  2. Developing and managing custom consumer research studies to provide actionable insights for business initiatives.
  3. Collaborating with vendors to select, brief, and quality control research projects.
  4. Presenting actionable insights to stakeholders.

Requirements include a Bachelor's degree and 4+ years of related experience in consumer insights or market research. Strong analytical skills, attention to detail, and excellent communication skills are essential. Experience in consumer panel sourced data and brand equity tracking is preferred.



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