Content Strategist

1 week ago

Sydney, New South Wales, Australia beBeeContent Full time $60,000 - $80,000
Job Description

The role of Content Strategist – Digital Media Specialist is responsible for delivering high-quality solutions across paid search and social media campaigns, primarily Google & Facebook.

This specialist works closely with the Digital Activation Team to actively implement and manage campaigns, monitoring performance, optimisations, and reporting. The focus is on delivering accurate data analysis and insights that drive continued campaign performance.

The Content Strategist will become highly proficient in the Facebook and Google Ads platforms, developing client relationships, administrative, and presentation skills.

  • Develop clear written debriefs and project documentation
  • Assist the Digital Activation team by implementing all administration tasks assigned on time
  • Assist Digital Activation Executives, Managers, and Directors across the team with reporting, optimisation tactics, copywriting, quality-checks, and best practices

The key requirements and experience for this role include:

Campaign Implementation

Responsible for the day-to-day workflow on tier 2 & 3 clients, engaging line managers when required in a timely fashion, ensuring no basic errors.

Key responsibilities include working with managers to review client briefs and build digital media recommendations, smooth implementation and delivery of campaigns within Google and Facebook ads, accurate and timely reporting, and development of clear insights and recommendations.

Implementation of optimisations and ensuring campaigns deliver against client KPIs is also crucial.

Team & Communication

Developing strong working relationships with your immediate team and wider digital activation team is essential.

Strong working relationships with Manager, ability to manage upwards when required, and excellent communication skills are also necessary.

Close monitoring & escalation of issues in a timely manner is critical.

Timely and professional client communication is vital, with a maximum 24-hour turnaround on emails and courtesy responses on all that require additional time.

Punctual and attentive in all presentation, face-to-face, and WIP environments, taking notes and providing contact reports is also important.

Skills & Experience

A degree or higher education qualification and relevant internship experience are preferred.

A basic understanding and working knowledge of the Australian media landscape, Search, and Social Media marketing are necessary.

Experience across the following Office platforms: Word, PowerPoint, and Excel is valuable.

Being comfortable with the analysis of numbers and manipulating data in Excel is particularly beneficial.

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