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Content Strategist

2 months ago

Melbourne, Victoria, Australia Spotlight Group Full time
{"About the Role": "Lead Copywriter

As a key member of our Spotlight Group team, you will be responsible for overseeing and creating compelling content for our eCommerce sites, aligning with our brand voice and marketing goals. You will lead and mentor a copywriting team, delivering high-quality content that drives engagement and sales.

", "Key Responsibilities": "Content Strategy and Execution
  • Develop content ideas that align with our overall content strategy and business objectives.
  • Create various materials aligned with our brand voice and SEO.
Team Leadership
  • Lead and mentor copywriters, setting goals, managing workloads, and fostering a creative work environment.
Content Quality Assurance
  • Ensure exceptional content quality, consistency, and adherence to brand guidelines.
Collaboration
  • Partner with cross-functional teams to create integrated campaigns and optimize content performance.
Creative Innovation
  • Generate innovative content ideas, staying updated on industry trends.
Performance Analysis
  • Track content performance, keyword rankings, provide insights, and set KPIs to measure success.
", "Requirements": "What We're Looking For

You must have prior experience with blog content writing and possess strong SEO skills, including keyword research, keyword tracking, and reporting.

  • Proven leadership and expertise as a copywriting leader with a strong portfolio showcasing exceptional writing and editing skills.
  • Strategic content mastery, including a deep understanding of brand identity, content strategy development, and the ability to drive engagement and conversions.
  • Analytical and data-driven, with the ability to analyze performance metrics, extract insights, and make data-informed decisions to optimize content.
  • Team management and collaboration, with experience leading and mentoring copywriting teams while fostering a collaborative and high-performing work environment.
  • Digital proficiency, with strong knowledge of content management systems, SEO, analytics tools like Google Analytics, and digital marketing best practices.
  • Results-oriented and resilient, with the ability to meet tight deadlines, manage multiple projects, and thrive in a fast-paced, dynamic environment.
", "What's in it for you?": "Why Join Us

We pride ourselves on providing our team members with incredible career growth and opportunities as part of the Spotlight Group team. We can offer you:

  • Exposure to key senior stakeholders and opportunities across one of Australia's largest private businesses with continuing growth.
  • Career progression, personal development, and mentoring.
  • A culture that rewards initiative and creativity.
  • Benefits, including discounts across all brands, EAP, gym membership discounts, and more.
", "About Us": "About Spotlight Group

Spotlight Group Holdings (SGH) is a privately held $3bn+ Australian parent company that controls, operates, and invests in a diverse set of businesses and assets.

SGH is one of Australia's largest privately-owned and operated family businesses, comprising the Spotlight Retail Group, the Spotlight Property Group, Spotlight Group Investments, Spotlight Direct Investments, and the Spotlight Charitable Foundation.

Our iconic brands, including Spotlight, Anaconda, and Mountain Designs, together with the exciting addition of Harris Scarfe, make us market leaders within the Australian retail space.

", "How to Apply": "

To apply, please complete our online application form and submit an up-to-date resume and cover letter.

You must have unrestricted working rights in Australia to be considered for this position.

Only shortlisted candidates will be contacted. No agency enquiries or applications please.

", "Language": "en-US"}