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Sydney, New South Wales, Australia beBeeCustomerInsights Full time $90,000 - $120,000

Drive Business Growth and Improve Decision-Making through Customer Insights

This is a key role that will lead the development and implementation of a comprehensive customer insights strategy across diverse industries.

About the Role

As a Customer Insights Manager, you'll conduct qualitative and quantitative research to analyze industry trends, identify market opportunities, and collaborate with cross-functional teams to optimize event performance and client satisfaction.

Responsibilities
  • Analyze data from various sources to extract meaningful insights on industry-specific trends and preferences.
  • Develop and implement a customer insights strategy tailored to the diverse industries we serve.
  • Utilize advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends.
  • Collaborate closely with various functions to elevate relevant functional campaigns based on customer insights.
  • Partner with Exhibition Directors to identify opportunities for innovation and improvement within each industry segment.
  • Monitor key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention.
Requirements
  • Possess a Bachelor's in Marketing, Business Administration, or related field; Master's not mandatory but highly considered.
  • Demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors.
  • Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques.
  • Demonstrate a solid background in customer insights, market research, or analytics within the events industry.
  • Exhibit excellent strategic thinking and problem-solving skills.
  • Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels.
  • Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools.
  • Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas.