Digital Advertising Strategist

2 days ago

Sydney, New South Wales, Australia beBeeAdspecialist Full time $170,000 - $220,000
Job Title:

Senior Paid Ads Specialist

Key Responsibilities:

  • Develop and manage paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms to drive optimal ROI.
  • Conduct detailed keyword research and audience segmentation to maximize campaign effectiveness and drive results.
  • Set up, test, and optimize campaigns, including running A/B tests on ads, landing pages, and other campaign components to boost conversion rates.
  • Monitor campaign performance, analyze data, and provide recommendations to continuously improve results.
  • Manage and track advertising budgets across platforms to ensure resources are spent efficiently in line with performance goals.
  • Collaborate with the content team to develop compelling ad copy and creative assets that align with campaign objectives.
  • Work closely with the marketing team to ensure campaign strategies align with overall brand messaging and objectives.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 years of proven experience managing paid media campaigns, including expertise in Google Ads, Facebook Ads, and other major advertising platforms.
  • Strong analytical skills, with experience using tools like Google Analytics, Meta Ads Manager, and other performance tracking platforms.
  • Expertise in campaign tracking, conversion optimization, and remarketing strategies.
  • A solid understanding or strong interest in finance and property-related advertising is beneficial.
  • Excellent communication skills and the ability to present clear insights to stakeholders.

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