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Innovative Brand Growth Lead

1 week ago

City Of Knox, Australia ClearCompany Full time

Lactalis Foodservice, the #1 dairy company globally, is seeking a dynamic Senior Brand Manager to drive growth and market share for our Foodservice business. Reporting directly to the Marketing Manager Foodservice, you will lead key products and categories, develop and execute brand plans, and drive business objectives.

About the Role

We are looking for a strategic thinker who can provide leadership and guidance to Brand Managers within the Marketing team. You will collaborate with the Marketing Manager to develop a comprehensive 1-2 year Marketing Plan that aligns with the Long-Term Plan (LTP), addressing market trends, consumer insights, and the competitive landscape.

The ideal candidate will have 5+ years of experience in brand management within the FMCG industry, with a proven track record of driving brand growth and market share. You will be proficient in creating and executing advertising strategies, leading complex innovation projects and advertising campaigns from concept to execution.

This hybrid role involves working closely with farmers, customers, and consumers to produce the finest dairy products in the country. The successful candidate will be based in South Brisbane, with options to work from our Lidcombe (Sydney) or Scoresby (Melbourne) offices and remotely up to 2 days per week.

Key Responsibilities
  • Strategic Leadership: Provide strategic leadership for key brands, ensuring alignment with overall business objectives.
  • Mentor and guide Brand Managers within the Marketing team, fostering a collaborative and high-performance culture.
  • Strategy Development: Collaborate with the Marketing Manager to develop a comprehensive 1-2 year Marketing Plan that aligns with the Long-Term Plan (LTP).
  • Innovation: Manage New Product Development (NPD) & Existing Product Development (EPD) projects from ideation to execution.
  • Advertising & Campaigns: Oversee the creation of new key visuals and advertisement campaigns for key brands.
  • Budget Management: Manage the marketing budget on a day-to-day basis, ensuring adherence to allocated funds and optimizing spending to achieve maximum ROI.
Requirements
  • Bachelor's degree in Commerce/Business (Marketing) or related field.
  • 5+ years of experience in brand management within the FMCG industry.
  • Proficiency in creating and executing advertising strategies.
  • Strong experience leading complex innovation projects and advertising campaigns from concept to execution.
  • Proven leadership and strategic planning skills.
  • Excellent communication and collaboration skills.